NBA Stars Like Jalen Brunson Enlist Social Media Surrogates to Expand Reach in China

Companies like East Goes Global manage accounts for N.B.A. players, expanding their reach, creating business opportunities and pushing for All-Star votes.

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Tiktok’s Sale May be in China’s Hands

A change to China’s export rules could give Beijing sign off on any deal that would force the internet giant ByteDance to give up TikTok.

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U.S. Ban of TikTok Is Set to Deal a Major Blow to ByteDance, Its Chinese Owner

While TikTok remains hugely popular in Brazil, Indonesia and other markets, its 170 million users in the United States are its most valuable.

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