Sophie Cunningham Avenged Caitlin Clark. Now Sponsors (and the Right) Love Her.

The W.N.B.A.’s Sophie Cunningham is riding her viral moment to endorsements and brand deals. But she doesn’t want to talk politics.

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A W.N.B.A. Star Loves These Sneakers. She Gets Fined for Wearing Them.

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the hugely popular league in an awkward position.

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A’ja Wilson Now Has a Nike Signature Shoe. Why Did It Take So Long?

The marketability of A’ja Wilson offers a case study in race, fame and gender.

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New York Liberty Unveil Practice Facility Amid WNBA’s Race to Attract Talent

In its next gambit to lure and foster talent, the New York Liberty are unveiling plans for a building in Brooklyn with state-of-the-art training facilities and child care rooms — as well as a zenlike locker room.

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Unrivaled Charts a New Path for Women’s Basketball

A new 3-on-3 league offers a condensed format, some of the best W.N.B.A. players and a made-for-TV approach that aims to bring viewers close to the action.

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