How the NBA Finals’ Champagne Celebration Became a Marketing Moment

Brands have seized on the spectacle of the post-championship celebration as a marketing moment.

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Fear of Trump’s Tariffs Ripples Through France’s Champagne Region

Merchants worried that a trade war could wreak financial havoc in a region that has a robust business exporting the world’s finest bubbly to the United States.

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Trump Expands Trade Threats in Global Game of Chicken

Trade wars with allies could spiral as the president tries to get trading partners to back down from retaliation with new threats of his own.

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Trump’s Tariff Threat Sends French Wine and Champagne Makers Reeling

Industry representatives warned that a 200 percent tax on European wines and spirits would halt shipments to the United States and wipe €4 billion off France’s trade balance.

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Trump Threatens 200% Tariff on Champagne and Wine From Europe

The president said he would impose the levies if the European Union does not walk back plans to place retaliatory tariffs on whiskey and other U.S. products.

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Why Champagne Producers Are Using the Perpetual Reserve Method More Frequently

A new method of making nonvintage Champagnes is taking hold. Producers see it as a hedge against climate change while improving overall quality.

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