Can This 14-Year-Old Football Star Become a High School Millionaire?

Major brands and local sponsors have offered lucrative deals to high school, and even younger, stars who promote their products.

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In New Jersey Wrestling, a High School Fight Goes Out of Bounds

When opposing fans taunted a wrestling star, he and his father fought back. The clash lay bare the intensity of competition, and parental interference, in an increasingly high-stakes sport.

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Trump Considers Executive Order on College Athlete Payments

College athletes have signed deals worth millions of dollars since the N.C.A.A. allowed student-athletes to become paid endorsers.

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Inside The Mad Dash to Turn Division I Athletes Into Influencers

A new effort at the University of North Carolina at Chapel Hill is aimed at turning its student-athletes into well-remunerated social media stars. Other schools are following suit.

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Is Boogie Fland the Next Legendary New York City Point Guard?

In some ways, the prodigy now starring for Arkansas in the N.C.A.A. tournament is an urban basketball archetype. But this is not the same old story.

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Can Billionaire Backer Mike Repole Buy St. John’s a Basketball Championship?

Mike Repole, who loved the homegrown team of his youth, has helped assemble a juggernaut enabled by compensation rules that one critic says created “the wild West.”

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Should Sports be a College Major? Some, including Nike, Say Yes

The idea of offering a degree in sports has gained momentum now that college athletes can be paid. Now Nike is joining some academics in pushing for it to become a reality.

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Why General Manager Is the Hottest Job Title in College Sports

With players being paid and routinely changing schools, universities increasingly need someone besides a coach to put together a team.

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Dartmouth College Basketball Players Halt Effort to Unionize

The decision to withdraw the petition appeared to be an effort to preserve a favorable federal ruling that could have been in jeopardy under President-elect Donald J. Trump.

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The Other Game

At the DealBook Summit, seven sports stars and experts discussed how building a brand as an athlete has changed.

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