Katie Perry Is Suing Katy Perry in Australia. Wait, What?

The case between the two Perrys could set a precedent leaving some Australian businesses vulnerable to overseas brands.

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Who Wants to Run Vanity Fair? Everyone? Anyone?

Radhika Jones is stepping down as editor in chief, and the search for her replacement has begun. But as the magazine industry has contracted, many of the more decadent parts of the job are long gone.

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Abrdn’s Rebrand Reversal and a History of Corporate Missteps

A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.

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A New York Restaurant, a Texas Farm and Their Plant-Based Brawl

They shared the same name, Dirt Candy, and a devotion to healthy food. But a trademark dispute turned into an urban-rural standoff.

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Chiefs Might Win Third Title in a Row but They Can’t Own the Phrase ‘Three-Peat’

As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks. “Three-Peat” is just one of many.

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Proud Boys Lose Control of Their Name to a Black Church They Vandalized

A judge awarded the trademarked name and symbols to a Washington church to help satisfy a $2.8 million judgment against the far-right group.

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Chi-Chi’s, Former Mexican Restaurant Chain, Plans a Comeback

The chain, which closed in 2004, is poised for a revival next year after the son of one of the founders reached a deal with Hormel Foods.

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