How the NBA Finals’ Champagne Celebration Became a Marketing Moment

Brands have seized on the spectacle of the post-championship celebration as a marketing moment.

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Jalen Brunson Could Be the King of New York. He Just Needs the Crown.

The Knicks are better than they have been in decades, and the city has fallen for the team’s unassuming but sharpshooting point guard.

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The NBA’s Age of Dynasties Is Over. Will That Hurt Its Business?

This year’s playoff ratings are excellent. But is a small-market problem looming?

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Is Boogie Fland the Next Legendary New York City Point Guard?

In some ways, the prodigy now starring for Arkansas in the N.C.A.A. tournament is an urban basketball archetype. But this is not the same old story.

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LeBron James Signs Podcast Deal With Amazon’s Wondery

The basketball star has signed a podcasting deal with Wondery, furthering Amazon’s wider push into sports.

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NBA Stars Like Jalen Brunson Enlist Social Media Surrogates to Expand Reach in China

Companies like East Goes Global manage accounts for N.B.A. players, expanding their reach, creating business opportunities and pushing for All-Star votes.

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Hackers Stole $635,000 in Taylor Swift Ticket Scheme, Queens D.A. Says

Two people stand accused of taking hundreds of tickets from StubHub to redirect them to others who resold them, prosecutors said.

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Doncic Trade Has Mavericks Fans Feeling They ‘Lost a Family Member’

Dallas built its team’s identity around Luka Doncic, on the court and off. Now that he’s gone, some supporters no longer feel a connection to the franchise.

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Victor Wembanyama Prepares to Become ‘Genuine’ Face of the N.B.A.

As the N.B.A. confronts a fast-approaching time without LeBron James, Stephen Curry and Kevin Durant, the 21-year-old Spurs star has embraced the idea that he is the league’s future.

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Former Knicks Star Clashes With Dolan Lawyer Over Assault at Garden

Charles Oakley answered questions in a federal courtroom on why he didn’t preserve old text messages that might have shed light on the case.

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