Right-Wing Influence Shaped the Sydney Sweeney Ad Debate

Right-wing commentators suggested there was widespread criticism of Ms. Sweeney over her new ad campaign. There wasn’t, at least at first.

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Meta Forecasts Continued Spending as It Races to Build ‘Superintelligence’

The Silicon Valley giant, which has been on a spending spree to hire A.I. researchers, also posted a 36 percent quarterly increase in profit and a 22 percent jump in revenue.

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Citing New Rules, Meta Says It Will End Political Ads in E.U.

Meta said political advertising would end in October, citing a forthcoming E.U. regulation that it said presented “unworkable requirements.”

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What Is a Jet2 Holiday, and Why Are People Talking About It on TikTok?

The voice-over and soundtrack from an ad released in January 2024 have gone viral on social media a year and a half later.

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Substack Raises $100 Million, Betting on Subscriptions but Coming Around to Ads

Substack, originally a newsletter service, says its app now has millions of users interacting with its creators.

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As Truth Social Business Struggles, Trump Media Goes Big on Crypto

The pivot to crypto highlights the reality of Truth Social, one of President Trump’s highest-profile business interests: It doesn’t generate much revenue.

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How Brands Are Taking Back Social Media From Influencers

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not even realize they’re selling you something.

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Media Matters Sues F.T.C. Over Advertising Investigation

The liberal advocacy organization said in a lawsuit that the Federal Trade Commission’s inquiry into boycotts with other advertising groups was “retribution.”

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Influencers Step Onto Center Stage at Cannes

Big brands are increasingly courting social media stars, who descended on a major annual festival in France to pitch themselves to advertisers.

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Cannes Lions Festival Plays Host to a Messy Business Divorce

Michael Kassan, a ringmaster in the media industry, is going head to head at its top event with United Talent Agency, a company that has sued him.

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