Is That Product Any Good, or Is It Just a Brand Halo?

The concept involves a company trying to parlay feel-good associations with one of its products into a positive reputation for the overall brand.

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As Backlash to Trump’s Tariffs Grows, Europe Boycotts American Brands

A shifting perception of the United States amid President Trump’s trade war is prompting Europeans to pivot decisively away from U.S. goods and services.

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