AMC Says It Will Show More Ads Before Movies

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

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Meta and Blumhouse Create Chatbot That Encourages Phone Use During Movies

Blumhouse, the horror movie studio, has teamed up with Meta on a chatbot that encourages people to use their phones while watching a movie.

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Amazon’s New Movie Strategy Starts With Theaters

The streaming giant is planning to release at least 14 movies a year in theaters around the country, rivaling other major studios.

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