A’ja Wilson Now Has a Nike Signature Shoe. Why Did It Take So Long?

The marketability of A’ja Wilson offers a case study in race, fame and gender.

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Nike, Lululemon and Other Consumer Stocks Hit Hard by Trump’s Tariffs

Many sportswear brands shifted production away from China to avoid tariffs imposed years ago, but now they face punishing levies targeting alternative manufacturing hubs.

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Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 active sponsorship deals at any time.

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