Cracker Barrel Drops New Logo Design After Conservative Backlash

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week.

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MSNBC’s Rebrand Invites Bemusement and Ridicule

The cable TV network’s new name, MS NOW, became the subject of mockery soon after it was announced on Monday.

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A W.N.B.A. Star Loves These Sneakers. She Gets Fined for Wearing Them.

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the hugely popular league in an awkward position.

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The Kodak Brand Gets a Second Life

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an unlikely retro fashion statement.

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Robert S. Douglas, Founder of the Black Dog Apparel Company, Dies at 93

The logo for his tavern on Martha’s Vineyard transformed a black Labrador into an international emblem for summertime.

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Abrdn’s Rebrand Reversal and a History of Corporate Missteps

A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of trying to look cool in the digital age.

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