Nike’s Sales Show Improvement; Tariffs Expected to Cost $1.5 Billion

Profits fell 31 percent in the last quarter as the sneaker giant tries to execute a turnaround plan.

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How China Is Losing Its Title as the World’s Sneaker Factory

For American manufacturers, it is hard to quit China and its unrivaled factories. One industry is defying that reality as it shifts more production to Vietnam.

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A W.N.B.A. Star Loves These Sneakers. She Gets Fined for Wearing Them.

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the hugely popular league in an awkward position.

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How Andy Martinez, a Sneaker Designer, Spends His Day Transforming Nikes

Andy Martinez, founder of the shoe brand &e, goes running with friends before scouring New York City thrift shops for the coolest cowboy boots.

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The Latest Air Jordans? They’re Digital

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in the virtual world of ‘Fortnite.’

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Adidas Warns Sneakers Will Cost More in the U.S. as Trump’s Tariffs Take Effect

The chief of the German sportswear giant said that unpredictability surrounding the tariffs prevented the company from issuing a full-year forecast, but he predicted a price increase for American consumers.

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